Services
CONSULTANCY
Sauna Consultancy
For places that want to be more than just a beautiful sauna.
I work with new and existing sauna clubs, hotels, and wellness resorts to turn a vision into a considered guest experience - connecting culture, programming, and community.
WHAT WE CAN CREATE TOGETHER
1. Signature saunagus
Guided sauna sessions that bring heat, aroma, and considered facilitation together. Designed for wellness clubs and guest appearances.
2. Private events & retreats
A tailored experience for your group, with sauna at its heart and movement, breath and recovery woven in where appropriate.
3. Brand & destination collaborations
Guest facilitation, wellness-club partnerships, and brand activations that turn a shared idea into a memorable gathering.
EDUCATION
Sauna Education
For facilitators, teams, and the next generation of sauna hosts.
CONSULTANCY
Sauna Consultancy
Education that connects the craft of sauna with the art of hosting. My approach brings together Nordic sauna culture, guest care, mindful movement and nervous system awareness.
WHAT WE CAN CREATE TOGETHER
1. Facilitator training
Hands-on learning in session design, facilitation, and guest experience, with space to practise and receive feedback.
2. Team workshops
Bespoke workshops for sauna clubs, hospitality teams and wellness spaces, shaped around your people and your setting.
3. Methodology & resources
An original framework for teaching and facilitating sauna experiences. A handbook, free guides, and online learning are in development.
EXPERIENCES
Sauna Experiences
For communities, destinations, and brands that value authentic connection.
From signature saunagus sessions to events and retreats, I design and facilitate experiences rooted in Nordic sauna culture. Each one responds to the people, the place, and the occasion.
WHAT WE CAN CREATE TOGETHER
1. Concept & guest experience
Clarify the identity of your sauna offering, the guest journey, and the details that make it feel like your brand.
2. Signature rituals & programming
Develop original rituals and a programme that feels coherent, from a single session to a seasonal calendar.
3. Community & strategy
Create meaningful ways for people to gather, return, and belong. A fresh perspective for new concepts and established spaces.
For places that want to be more than a beautiful sauna, but an experience.
I work with new and existing sauna clubs, hotels, and wellness resorts to turn a vision into a considered guest experience - connecting culture, programming, and community.
WHAT WE CAN CREATE TOGETHER
1. Concept & guest experience
Clarify the identity of your sauna offering, the guest journey, and the details that make it feel like your brand.
2. Signature rituals & programming
Develop original rituals and a programme that feels coherent, from a single session to a seasonal calendar.
3. Community & strategy
Create meaningful ways for people to gather, return, and belong. A fresh perspective for new concepts and established spaces.
"Slowing down, relaxing, and feeling into the flow of the moment are the true keys to productivity and happiness."
– Lee Holden