Four ways to work together.
CONSULTANCY
Sauna Consultancy
For places that want to be more than just a beautiful sauna.
I work with new and existing sauna clubs, hotels, and resorts to turn a vision into a considered guest experience - connecting culture, programming, and community.
WHAT WE CAN CREATE TOGETHER
1. Signature saunagus
Guided sauna sessions that bring heat, aroma, and mindful facilitation together. Designed for wellness clubs and guest appearances.
2. Private events & retreats
A tailored experience for your group, with sauna at its heart, together with movement, breath, and recovery woven in where appropriate.
3. Destination collaborations
Guest facilitation, wellness-club partnerships, and brand activations that turn a shared idea into a memorable gathering.
EDUCATION
Sauna Education
For facilitators, teams, and the next generation of sauna hosts.
Education that connects the craft of the Nordic sauna with the art of hosting. My approach brings together sauna culture, storytelling, guest care, and nervous system awareness.
WHAT WE CAN CREATE TOGETHER
1. Facilitator training
Hands-on learning in session design, facilitation, and guest experience, with space to practise and receive feedback.
2. Team workshops
Bespoke workshops for sauna clubs, hospitality teams and wellness spaces, shaped around your people and your setting.
3. Methodology & resources
An original framework for teaching and facilitating sauna experiences. A handbook, free guides, and online learning are in development.
EXPERIENCES
Sauna Experiences
For communities, destinations, and brands that value authentic connection.
From signature saunagus to events and retreats, I design and facilitate experiences rooted in sauna culture that respond to the people, the place, and the occasion.
WHAT WE CAN CREATE TOGETHER
1. Concept & guest experience
Clarify the identity of your sauna offering, the guest journey, and the details that make it feel like your brand.
2. Signature rituals & programming
Develop original rituals and a programme that feels coherent, from a single session to a seasonal calendar.
3. Community & strategy
Create meaningful ways for people to gather, return, and belong. A fresh perspective for new concepts and established spaces.
CONTENT
Sauna Stories
For aligned wellness brands and destinations with a story to tell.
I bring an experienced practitioner’s perspective to content creation, connecting people, spaces, and ideas that shape the future of social wellness.
WHAT WE CAN CREATE TOGETHER
1. UGC & storytelling
Educational and experience-led content that helps audiences understand your brand. Creative concepts, on-camera storytelling, and paid partnerships.
2. Destination features
A closer look at sauna spaces and wellness destinations all around the world, told through their culture, craft, and guest experience.
3. Conversations in sauna
A sauna podcast & Substack is in development: conversations related to the old traditions and modern takes on social wellness.